Project Brief by Intercom template is a lightweight starter for product teams to align on scope, outcomes, and milestones. It helps cross-functional groups move from ideas to shipped outcomes with clarity.
What's inside
Overview
Scope & Deliverables
Timeline & Milestones
Roles & Responsibilities
Risks & Assumptions
Resources & Budget
Acceptance Criteria
Communication Plan
Decision Log
How to use this template
Duplicate the template and rename to [Project Name].
Fill in sections with concrete data: [Owner], [Sponsor], [Start Date], [End Date].
Align with stakeholders: [Stakeholders].
Update milestones, deliverables, and risks as work progresses.
After delivery, archive or repurpose the brief for future initiatives.
Why it works
How does it help teams align?
It provides a single source of truth for scope, ownership, and timing, reducing back-and-forth meetings and clarifying success criteria.
Can it scale to different project sizes?
Yes. Start with core sections for small bets and expand with additional milestones or deliverables for larger programs.
What outcomes should you track?
Track objective achievement, milestone completion, stakeholder sign-offs, and post-launch impact metrics.