Branding Materials

1. Logo Design

Include variations of your logo, such as color, black and white, and icon versions. Ensure that the logo is scalable and works in different contexts.

Example:

2. Color Palette

Define your brand's color palette with HEX codes and usage guidelines. This helps maintain consistency across all materials.

Example:

• Primary Color: #FF5733

• Secondary Color: #C70039

• Accent Color: #900C3F

3. Typography

Specify the fonts used in your branding, including headings, body text, and any special fonts. Include font sizes and styles.

Example:

• Heading Font: Arial Bold, 24px

• Body Font: Times New Roman, 16px

4. Brand Voice

Outline the tone and style of your brand's communication. This includes guidelines for writing and messaging.

Example:

Our brand voice is friendly, professional, and approachable. We aim to connect with our audience through relatable language.

5. Usage Guidelines

Provide clear instructions on how to use branding materials correctly to avoid misrepresentation.

Example:

Do not alter the logo colors or proportions. Always use the approved color palette.