Agency Creative Brief Template helps creative teams launch client campaigns with clarity from kickoff to delivery, ensuring alignment across stakeholders and on-brand execution.
What's inside
Project Overview
Objectives & KPIs
Audience & Positioning
Creative Scope
Deliverables
Timeline & Milestones
Budget & Approvals
Stakeholders & Roles
Assets & References
Risks & Constraints
Notes
How to use this template
Gather inputs from the client and internal team.
Fill placeholders in each section with concise, outcome-focused data.
Align with stakeholders and adjust for approvals.
Iterate on feedback and keep the brief in a shared, versioned document.
Share the final brief with the team and archive for future reuse.
Why it works
Who should fill this brief?
The client lead works with the project manager to complete sections, then routes to the creative director for sign-off.
How many revisions are recommended?
Aim for a single consolidated round of feedback; update placeholders and distribute for final approval.
Can this brief be reused for multiple campaigns?
Yes. Save the completed brief as a template and re-use core sections while swapping client, project name, and metrics.